Face it, Jets' fans. White is not working. The whiteout approach to playoff games began as a marketing ploy in 1987. While the Jets played at a .695 percentage pace on home ice during the regular season, they have not come close to that kind of success in the post-season. Blame it on the white. Since 2015, when the whiteout fad started to reach its zenith, the Jets are a horrendous 6-15 on home ice in playoff games.