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NHL announces new partnership with New Era hats


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Finnegan Frost
July 9, 2024  (1:28 PM)
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Breaking news out of the NHL as they have announced a new partnership with New Era hats.

The NHL and New Era have come to a league-wide licensing agreement. New Era can now make licensed hats for all 32 NHL teams. There had been individual team deals before, Buffalo being most notable, but this is first league wide deal with New Era

NHL enthusiasts around the league are hyped as their favourite had brand will now be respresented across all 32 teams in the league.
New Era's partnership with the NHL goes all the back to the 90's, when the organizations were connected through their shared ties to the Buffalo Sabres, the NHL club in New Era's hometown which plays its games about a mile from the company's global headquarters.

New Era swag will now be available in Winnipeg Jets colours and logos and fans are stoked to see what the new hats will look like. It definitely opens up new door for alternative style options and allows fans to personalize their approach in regards to representing their team.

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